Free Live Webinar · Limited to 50 Seats

Most AI rollouts fall flat.
Not the technology.
The people.

Join Devon Passmore and Dr. Darren Coppin for a research-led session on the real psychology behind AI adoption — and five evidence-based strategies that actually work.

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Based on peer-reviewed research · MIS Quarterly · Frontiers in AI · Interactive Learning Environments

0:00

Why your AI rollout looks great in the deck — and falls flat in the office

Seats are filling

Only 50 places so we can take real Q&A. Full = list closes and we lock the date.

25 registered50 seats total
75%
of knowledge workers use AI at work — half hide it from their manager
92
peer-reviewed studies reviewed in the systematic research underpinning this session
4
distinct anxiety types blocking AI adoption — each requiring a different intervention

The Problem

You've invested in the tools. So why isn't your team using them?

That statistic above — 75% using AI, half hiding it — tells you everything about the real challenge. And it has nothing to do with your technology stack, your training budget, or your rollout plan.

The research is clear: AI adoption falls flat because of psychology. Anxiety. Identity. The deeply human fear that a tool capable of matching years of expertise makes you replaceable.

"AI doesn't just change how people do their work. It changes how people think about themselves in relation to their work."

Devon Passmore · Director of Product · ethyx

Most organisations are solving the wrong problem. They're measuring training completion rates while their most anxious employees stay invisible — competent, engaged, and hiding it.

What You'll Learn

Five things most AI programs never address

01

Why the standard adoption framework breaks down for AI

The most widely used technology adoption model in the field doesn't predict AI adoption. We'll show you the research — and what to use instead.

02

The four anxiety types blocking your team

Learning anxiety, job replacement anxiety, sociotechnical anxiety, configuration anxiety — each one is distinct, measurable, and needs a different intervention.

03

Why senior employees are most at risk

For those who've built expertise over decades, AI is an identity threat — not a productivity tool. The research shows exactly why this plays out the way it does.

04

The hidden adoption pattern making your metrics mislead you

Your most anxious employees are often your most engaged with AI — they're just invisible. You can't see this in a training completion rate.

05

Five practical interventions you can use immediately

Evidence-based strategies drawn directly from the peer-reviewed literature — not frameworks, not theory. Things you can actually do next week.

06

Live Q&A — your questions, answered directly

We've capped this at 50 people so we can genuinely open the floor. Bring your specific situation and we'll work through it together.

The Research

This isn't opinion.
It's science.

Every claim in this session is drawn from peer-reviewed, published research. Here's what we're working from.

P1

Venkatesh, Morris, Davis & Davis (2003)

User Acceptance of Information Technology: Toward a Unified View · MIS Quarterly · 30,000+ citations

UTAUT Framework
P2

Wolfe et al. (2025)

Revisiting UTAUT for the Age of AI · arXiv · n = 2,257 professionals across a multinational firm

AI Adoption
P3

Kim et al. (2024)

Determinants of Generative AI Adoption in Korean Companies · MDPI Behavioral Sciences · n = 300

Generative AI
P4

Soulami, Benchekroun & Galiulina (2024)

Exploring How AI Adoption Affects Employees · Frontiers in Artificial Intelligence · Systematic review of 92 studies

Systematic Review
P5

Wang & Wang (2022)

Development and Validation of an AI Anxiety Scale · Interactive Learning Environments · 88,000+ views · 382 citations

Anxiety Framework

Who This Is For

This webinar is for you if:

You're planning an AI rollout in the next six months and want to get it right from the start

You've already rolled out AI and adoption is lower than expected — and you want to understand why

You're in HR, L&D, or organisational development and responsible for how your workforce adapts to AI

You're a CEO or founder who needs your team genuinely embracing AI — not just going through the motions

You want the science, not the sales pitch — and you're prepared to act on what it shows

You want direct access to the researchers and practitioners building in this space — with time to ask your own questions

Your Hosts

The people behind the research

DP
Devon Passmore
Director of Product · Azurum / ethyx

Devon leads product development at ethyx, combining close to a decade of experience across SaaS, HR technology, and organisational behaviour. He's designed and implemented AI solutions in highly regulated industries and built the LEAP framework from the ground up. His work starts with people — not technology.

DC
Dr. Darren Coppin
PhD · MBA · Chief Behavioural Scientist · Azurum / ethyx

Dr. Darren Coppin has spent 25 years and a PhD figuring out what predicts human commitment, behaviour and action. His research has been validated across government programs in seven countries. He has worked with Prime Ministers, senior public servants, and CEOs globally. He is the scientific foundation behind ethyx.

Why Only 50 People

This is a conversation, not a broadcast.

Small group = real answers to your situation — not a webinar theatre.

Hit 50 and we close the list, set the date, and email everyone registered.

How full we are
25 / 50
seats filled · date confirmed at capacity
25 registered25 remaining
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The Product

Interested in seeing LEAP in action?

LEAP is ethyx's AI readiness scale — a validated psychometric tool that identifies each employee's primary anxiety type, adoption barrier, and capability profile before you roll out AI. Not a generic readiness score. An individual profile mapped to evidence-based interventions.

Reporting in the product looks like this: cohort-level readiness, distribution across categories, and each person's signal — so managers know where to intervene before rollout.

Illustrative UI — not live data. Book a demo to see your own cohort modelled in the platform.

Book a private preview session

We're offering private demos for organisations who want to see exactly how LEAP works and what it surfaces about their workforce. No sales pitch — just a genuine walkthrough of the tool and its reporting.

Sessions are 30 minutes. No commitment required.

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Free live session · research pack included · we reply to every signup personally.

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Don't Miss It

Your next AI rollout doesn't have to fall flat.

The science exists. The framework exists. The measurement tools exist. The only thing missing is knowing where your people actually are — and what they actually need.

Reserve My Spot — It's Free